.The study illustrates how pharmaceuticalpanies are following a publishing strategy that presents all study findings while still driving brand strength throughmercially relevant publications.Pharma and biotechpanies can use this research to evaluate the resources and strategies of their publication operations.Key topic areas covered in the study include: Global Publications Structure and Functional Home (Medical vs. Key Contributors and Stakeholders in Strategy Development and Plan Delivery Effective Publications Vehicles, Content and Audiences Using Alternative Media Planning for Neutral/Negative Results Changes in Resources and Outsourcing Measuring Performance Strategic Next Steps For more information, contact Jeff Zimmer, Senior Research Analyst, at 919-767-9180 or at .Access the full report or download aplimentary copy of the report summary, go to http://www3.Jzimmer@best-in-class ABOUT BEST PRACTICES, LLC Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations.Information, call 919-403-0251 or visit http://www. CONTACT: Kimberly Hardin of Best Practices, LLC, +1-919-767-9221, khardin@best-in-class Web site: http://www. Terms and conditions of use apply Copyright 2008 PR Newswire Association LLC.Rights reserved.Business Mediapany CLINICAL TRIAL RESULTS ARCHIVE 2008: 2007: 2006: MORE NEWS RESOURCES Services Recent Searches Recently Approved Join Drugs to see what benefits you can get by joining our .The most popular,prehensive, and up-to-date source of drug information online.Advice on more than 24,000 prescription drugs and over-the-counter medicines for consumers and professionals .Top 10 Searches In The Pipeline - - - - - - - - - - - The drugs drug database is powered by MicromedexTM, Facts &parisonsTM and MultumTM.Last updated 6 March 2008.Read more Toddler takes viagra in order to survive
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